Blog #3: Meme Analysis

From the list of memes that Knobel and Lankshear's used in their research paper titled, Memes and affinities: Cultural replication and literacy education" I recognized exactly none of them.

Each and every meme on this list was considered successful as indicated by their appearance in mainstream broadcast media, specifically regional newspapers (4). These memes are literally old news and its crazy to think how much time has passed since these memes were "the most fire." The oldest of which was at least 15 years ago! Times have definitely changed and the contents of memes have evolved accordingly. 

The meme I chose to analyze is Fan-based Drake's Hotline Bling Dance. 

I chose this specific meme because I actually like the song "One Dance" (before it was overplayed on the radio) and I find Drake's unique dance moves very entertaining. I also like how its a meme in the form of a video snippet instead of the standard still picture. 

This video clip has been remixed so much and have incorporated various multimedia forms which is a testament to its high fidelity. Remixes include references to Star Wars, Star Trek, the Carlton dance, pepperoni pizza, Pokemon, and even different types of sports! Unlike other more meaningful memes like "Rosie the Riveter" this one isn't trying to get a message across, its simply just making fun of Drake's eccentric dance moves.